// Visual Identity · 07
Typography
Two families. Manrope — executive, clean, used at regular and medium weight only. Geist Mono — the technical layer for labels, data, and the // motif. Together: structured velocity.
Manrope✸
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Geist Mono✸
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()
Type scale✸
Compete above the standard
Outperform the market
Speed > Size
Decision velocity
Plan it. Track it. Fix it.
Same numbers. Clear owner.
Everyone works from the same numbers, with one owner per decision — and changes happen fast without chaos.
// POSITIONING · 02
Weights✸
Regular 400
Body, long-form, captions
Medium 500
All headings, emphasis, UI
Semibold 600
Avoid — heading hierarchy comes from size
Bold 800
Don't use for Manrope headlines
The // motif✸
// POSITIONING
Section tags & eyebrows — mono, uppercase, tracked.
// by better decisions group
Endorsement & sub-labels.
Speed > Size
Comparison operators as rhetoric.