// Visual Identity / Graphics & Imagery09 / 14
// Visual Identity · 09

Graphics & Imagery

Imagery is high-performance and competitive: motorsport, athletics, predators, and stark architecture. High-contrast, deep blacks, frequently pushed toward red. Engineered overlays — crosshairs, grid lines, the // device — frame the world like a blueprint.

Subject matterThe performance world✸
Formula 1 pit stop crew servicing a carMotorsport · pit stop
Sprinter set in the starting blocks on a trackAthletics · the block
Predator in sharp focusPredator · focus
TreatmentThree modes✸
Stark architecture in natural high contrastNatural · high contrast
Architecture under a red gradient washRed gradient wash
Athlete rendered as a red duotoneRed duotone

The signature treatment: a red→grayscale gradient over architectural or athletic imagery. No noise, no busy patterns.

Engineered overlaysBlueprint cues✸
// SYSTEM GRID
Crosshairs, hairline grids, registration marks.
Do & don'tGuardrails✸
// Do
  • Choose decisive, high-contrast moments of performance
  • Use the red wash sparingly and with intent
  • Crop tight; let geometry and motion lead
// Don't
  • Use generic, smiling stock or soft pastels
  • Add grain, glow, or rainbow gradients
  • Let imagery overwhelm the red signal